Campaign details
Brand: KMSZAgency: BBDOCountry: Germany
Objectives
- Reach as many young potential stem cell donors as possible, without a media budget.
- Attract new stem cell donors and convert them into ambassadors.
- Activate orders of tissue typing sets.
- Increase the number of stem cell donors
- Lower the average donor age.
KPI: Absolute organic reach. Target: 64 million gross reach.
KPI: Social Media Engagement. Target: 300,000 positive interactions.
KPI: Number of orders of tissue typing sets in 2019. Target: 30,000 orders.
KPI: Number of registrations in 2019. Target: At least 10,000 registrations.
KPI: Average age of new...