March for Our Lives: Price on our lives

March For Our Lives, the student-led demonstration fighting gun laws in the US, used a price tag to demonstrate how the government values money more than student lives.

Campaign details

Brand: March for Our LivesIdea: McCann New YorkCountry: United States

Why is this work relevant for Creative Strategy?

In America, politicians receive millions of dollars from the NRA so they won't regulate guns. With just a simple, orange price tag wristband distributed on social media among a few powerful, young voices ahead of the March For Our Lives, we created a symbol that made its way around the millions of people and celebrities marching in support of gun control across the country, and became an icon and fundraising tool for the entire movement....

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