Next Insurance: Built by business

In the US, Next Insurance, an insurance brand, launched the campaign 'Built by Business', with the objective to help small businesses get back to work, whilst building brand awareness for the company.

Campaign details

Brand: NextAgency: Next InsuranceCountry: United States

Why is this work relevant for Creative Strategy?

Next Insurance originally earmarked 2020 as a year to build its brand. The COVID-19 pandemic, however, quickly put those plans on hold. The company reinvented its creative strategy, and mobilized to support its small business clients, many of whom were hard hit by the subsequent economic fallout.

Background

Next Insurance planned to dedicate 2020 to brand building and launching its first ever national advertising campaign. However, when the COVID-19 crisis hit, the company's small business clients were among the...

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