Red Wing Shoes: Labor Day on

Red Wing Shoes, a footwear company, launched the #LaborDayOn initiative in the US to help unemployed Americans find work.

Campaign details

Brand: Red Wing ShoesAgency: Droga5Country: United States

Why is this work relevant for Creative Strategy?

The #LaborDayOn initiative turned what would usually be a day off into a day that took on the highest unemployment rate in US history. By choosing to promote jobs over the usual holiday sales, we put the American workers first, and brought together more than 220 brands to do the same. That's how a humble Minnesota boot brand sparked an industry-wide initiative that helped connect millions of people in need to jobs and reclaimed Labor Day for the...

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