Campaign details
Brand: SpotifyAgency: SpotifyCountry: United States
Why is this work relevant for Creative Strategy?
While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitude as well as powerful testaments to the world's resilience. Our goal was to help connect and support our users and all the creators they love.
Background
Over the past six years, Wrapped has quickly grown from a global data-powered campaign to a cultural...