Spotify: 2020 wrapped

Spotify, a streaming brand, launched '2020 Wrapped' in the US, hoping to help connect and support its users and all of the creators they love.

Campaign details

Brand: SpotifyAgency: SpotifyCountry: United States

Why is this work relevant for Creative Strategy?

While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitude as well as powerful testaments to the world's resilience. Our goal was to help connect and support our users and all the creators they love.

Background

Over the past six years, Wrapped has quickly grown from a global data-powered campaign to a cultural...

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