The Organisation of National Ex-Servicemen and Women (ONE): Sleeping flags

The Organisation of National Ex-Service Personnel (O.N.E), an organisation that provides support to Irish veterans, raised awareness of the issue of homelessness among veterans with its campaign Sleeping Flags.

Campaign details

Brand: The Organisation of National Ex-Servicemen and Women (ONE)Agency: Rothco DublinCountry: Ireland

Objectives

O.N.E's 2019 objective was the same as 2018 - to plug the huge gap between income and operating costs. In 2018, O.N.E raised a gross income of €819,322. It cost €804,765 to run the hostels and provide the service (A). Government contributions made up only 35% of the operating costs. The rest - roughly €600k annually - had to be raised to keep it going through donations and ad-hoc contributions.

O.N.E also had long-term ambitions to expand their footprint in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands