Three Ireland: The Connected Island

Three, a telco brand, launched its campaign The Connected Island to bring innovative networking and technology to the isolated Irish island of Arranmore and reverse over 150 years of emigration.

Campaign Details

Brand: Three IrelandAgency: Boys and GirlsCountry: Ireland

Why is This Work Relevant for Creative Strategy?

To prove the power of Three's Mobile's connectivity, we brought their innovative network and technology to the isolated island of Arranmore, reversing over 150 years of emigration.

To demonstrate Three's brand purpose to 'help life mean more through connecting', the creative strategy repositioned Three from the 'little guy' consumer telco to a strong business partner.

Leveraging Three's unrivaled capacity to go 'above and beyond' for their customers, The Island proved Three's network power and expertise can re-connect and...

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