Tobacco Free Florida: Reasons

Tobacco Free Florida, an anti-smoking organisation, increased awareness of its support services in Florida by launching a series of videos telling the real stories of people trying to quit.

Campaign details

Brand: Tobacco Free FloridaAgency: ALMACountry: United States

Objectives

Tobacco Free Florida's (TFF) mission is to work to protect the people of Florida from the dangers of tobacco. To achieve that goal, our objectives were as follows:

  • Continue to drive awareness for Tobacco Free Florida's communication campaigns and smoking cessation services. Research indicates greater exposure to TFF ads is significantly associated with increased motivation to quit.
  • Drive consumer behavior change. Specifically, increase quit attempts. The average smoker tries to quit 8-10 times before succeeding. Every quit attempt is a success, moving smokers closer to...

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