Varo: Democratized dollars

Varo, a financial services company, launched a campaign in the US after becoming America's first digital bank, targeting low-income earners who had been left behind by traditional banks.

Campaign details

Brand: VaroAgency: Serviceplan GermanyCountry: United States

Why is this work relevant for Creative Strategy?

For months, there has been a debate about the new face on the $20 note. In times of Black Lives Matter, the fall of the Capitol and the change of government, the VARO brand picks up the US zeitgeist with the topic of the $20 note and translates it into a creative campaign. We used the background noise on the topic and capitalized on a clearly understandable brand statement our Democratized Dollars campaign: Money should work for all of...

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