Campaign details
Brand: VerizonAgency: McCann New YorkCountry: United States
Why is this work relevant for Creative Strategy?
We used the Super Bowl to reframe our core proposition in a way that not only leveraged the platform but also upended the marketing tropes of our category and the Super Bowl itself.
Background
By recasting reliability, our core differentiator, in emotionally-charged terms, we created an impactful Super Bowl campaign that helped consumers see the brand differently and value its truth anew.
The goal was to gain more than our fair share of the conversation and engagement, and...