Visit Faroe Islands: Closed for maintenance

Visit Faroe Islands, a tourism board for Faroe Islands, increased tourism to the Faroe Islands by inviting people from all over the world to visit and help locals preserve key sites in exchange for a free stay.

Campaign details

Brand: Visit Faroe IslandsAgency: MenschCountry: Denmark

Objectives

In 2018, tourists in the Faroe Islands exceeded inhabitants by two to one. Infrastructure like walking trails, signage, fences and waste management was not scaled to fit the increase in visitors. Tourism was increasingly perceived as a problem by nearly one third of the local population. This created a paradox for Visit Faroe Islands, whose job was to increase tourism without the adequate infrastructure and with a declining approval rating from residents. The objectives were to:

  1. Help preserve and maintain popular tourist sites that had felt...

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