Campaign details
Brand: VolvoAgency: Forsman & BodenforsCountry: Sweden
Objectives
Our main goal was to create enough public opinion on the gender-safety-gap that it made an impact on the car industry itself. Our hope was that the data Volvo was giving away would be downloaded and used by competitors (no-one else would ever be interested in that kind of data). Our big goal was set to a "couple of hundred" downloads. With over 40.000 downloads to date, we can safely say that the effect of this campaign went beyond anything we could have dreamed of.
We...