Campaign details
Brand: The Writer's ShopAgency: Wavemaker HungaryCountry: Hungary
Objectives
Being an offline-first, single store book retailer, The Writers' Shop has limited physical availability. But in the 21st century, it shouldn't result in equally limited mental availability. So we asked ourselves:
How can we earn the attention and interest of like-minded booklovers who might never pass by our shop windows? How might we convince them to pay an extra to our carefully curated book selection without experiencing our unique in-store milieu first-hand? How could we make The Writers' Shop the obvious choice to the many,...