Writer's Shop: Open shelves

The Writers' Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples' bookshelves.

Campaign details

Brand: The Writer's ShopAgency: Wavemaker HungaryCountry: Hungary

Objectives

Being an offline-first, single store book retailer, The Writers' Shop has limited physical availability. But in the 21st century, it shouldn't result in equally limited mental availability. So we asked ourselves:

How can we earn the attention and interest of like-minded booklovers who might never pass by our shop windows? How might we convince them to pay an extra to our carefully curated book selection without experiencing our unique in-store milieu first-hand? How could we make The Writers' Shop the obvious choice to the many,...

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