Yasuni National Park: Sometimes it is better to do nothing
Maruri Grey Guayaquil
Advertiser: La Presidencia De La Republica Del EcuadorBrand: Yasuni National ParkCountry: Ecuador
Objectives
Sales Objective:
- Attracting international contributions, with a target of $ 100 million USD, in a period of 9 months.
Interim Objectives:
- Our ambitious campaign objective was to (a) impact the world, (b) educate world leaders and nations on the global importance of preserving the unique and irreplaceable value of the natural reserve Yasuní, (c) generating in those leaders and nations the desire to offset the loss of an irreplaceable...