Canon: Local Business Never Looked So Good

Camera company Canon ran a social campaign focusing on user generated content to drive sales and help local businesses in Scandinavia.

Campaign details

Brand: CanonBrand owner: CanonLead agency: Uncle GreyCountry: Denmark, Finland, Norway, SwedenIndustries: Camera, photographyMedia channels: Content marketing, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This case study shows how Canon, the camera company, increased its sales in Scandanavia following the challenges and declines in its business that had accompanies the emergence of smartphones.

We live in a world of visual abundance, but that scenario only benefitted the highly popular smartphones and not the DSLR cameras from Canon. To make...

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