Campaign details
Brand: CarDekhoBrand owner: GirnarSoftAgency: Leo BurnettMarket: IndiaIndustries: Automotive industry (general)Media channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Women are increasingly a large segment of car buyers. However, they are typically missing from car brand narratives, unless of course as the wife who sits beside the male buyer and approves his choice. We realised that there was a sense of patriarchy in play when it came to women drivers on roads in India. CarDekho, a new age tech-driven car search platform decided to...