Campaign details
Brand: CarDekhoBrand owner: GirnarSoftAgency: Leo BurnettMarket: IndiaIndustries: Automotive industry (general)Media channels: Mobile & apps, Online video, Radio & audio, Search marketing, Social media, Television, Websites & mircositesBudget: 500k - 1 million
Executive summary
Our experience in building consumer-tech brands in India taught us that in order to succeed here, technology brands must either reconcile or ride a cultural narrative. CarDekho, a start-up created by two tech geeks in the back lanes of Jaipur, had the best technology to help compare cars. But choosing a car...