Castrol: Care for caretakers

Automotive oil company, Castrol thanked healthcare professionals for their COVID-19 efforts with its Care for Caretakers campaign in the UAE.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: United Arab EmiratesSector: Tyres, fuel, accessories, servicesMedia channels: Social mediaBudget: Up to 500k

Executive summary

Castrol wanted to show their support to the healthcare professionals to thank them for all their time and effort during the pandemic. However, in the past few months, many brands have been passively supporting frontliners through words of encouragement. So Castrol wanted to play an active role in an overlooked area of their daily lives.

The...

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