Castrol Magnatec: Yandex Zero Speed Banner project

Castrol Magnatec, a brand of engine oil, targeted consumers stuck in traffic with geo-targeted mobile banner ads to encourage product usage across Turkey.

Campaign details

Brand: Castrol MagnatecAdvertiser: MindshareCountry: Turkey

Strategy

Objective

There are many competitors in the lubricants category, mostly offering the same product benefits. The Castrol Magnatec Stop-Start range has differentiated itself by its unique feature. Product specifically designed to keep your engine protected in busy traffic conditions, offering 20% more protection from damaging stop-start engine wear.

Our aim is to create awareness around Castrol Magnatec Stop-Start product while giving product benefits at the exact stop-start moments.

Target Audience

More people live in cities than ever before, and increasingly busy driving became a feature of life....

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