Campaign details
Brand: CastrolBrand owner: CastrolEntrant company: Mindshare ShanghaiIdea creation: Mindshare China, ShanghaiMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Mobile & apps, Sponsorship - event, property, Budget: Up to 500k
Executive summary
Castrol is a leading industrial and automotive lubricant brand.
Its business is heavily reliant on sales from automotive repair workshops. While Castrol owns a number of franchised workshops that exclusively sell Castrol oil lubricant products, they are far outnumbered by independent workshops, where Castrol faces a fierce price competition from other...