Castrol: Your best business partner

Castrol, an industrial and automotive lubricant brand, launched its 'Your Best Business Partner' campaign to increase sales in independent workshops in China.

Campaign details

Brand: CastrolBrand owner: CastrolEntrant company: Mindshare ShanghaiIdea creation: Mindshare China, ShanghaiMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Mobile & apps, Sponsorship - event, property, Budget: Up to 500k

Executive summary

Castrol is a leading industrial and automotive lubricant brand.

Its business is heavily reliant on sales from automotive repair workshops. While Castrol owns a number of franchised workshops that exclusively sell Castrol oil lubricant products, they are far outnumbered by independent workshops, where Castrol faces a fierce price competition from other...

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