Campaign details
Brand: CFM InternationalBrand owner: CFMEntrant company: Gravity Road, LondonMarket: GlobalSector: Industrial & manufacturingMedia channels: Events & experiential, Magazines - business, trade, Online display, Outdoor, out-of-home, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
CFM International manufactures jet engines for customers like EasyJet and Ryanair etc.
Airlines have the choice of engine supplier when buying aircraft.
Connecting with our global audience, the C suite of airlines across the world demands a multichannel approach as research showed our audiences engaged in different media and event-based...