CFM International: Reflecting on the clear advantage

CFM International, a jet engine manufacturer, used different media channels to connect with the C-Suite of airlines, operators and engine leasing companies across the world.

Campaign details

Brand: CFM InternationalBrand owner: CFMEntrant company: Gravity Road, LondonMarket: GlobalSector: Industrial & manufacturingMedia channels: Events & experiential, Magazines - business, trade, Online display, Outdoor, out-of-home, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

CFM International manufactures jet engines for customers like EasyJet and Ryanair etc.

Airlines have the choice of engine supplier when buying aircraft.

Connecting with our global audience, the C suite of airlines across the world demands a multichannel approach as research showed our audiences engaged in different media and event-based...

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