Chaka Launch

Chaka, a technology-enabled trading platform, promoted its platform in Nigeria by launching an influencer outreach program that promoted access to international stock markets.

Project Overview

Chaka is a technology enabled trading platform built to reduce investment barriers between African and Global capital markets. With the launch of the investment platform, the company needed to create awareness and enhance visibility amongst critical stakeholders. Through a strategic media outreach program, we accomplished just that landing Chaka hundreds of placements in various media publications - bolstering their awareness and positioning the brand at the center of important industry conversations.

Background

Nigerians are not as connected to the global economy as other regions in the world. Peers in other regions can travel, export/import and invest across the...

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