Charité: Initiative Rosi – We are Looking for 40,000 Real Men

Charité, a university hospital, launched a crowd-funding video supported by celebrities to raise money for better facilities for women fighting cancer in Germany.

Summary

APCO developed and launched the digital crowd-funding campaign "We are looking for 40,000 real men" and partnered with some of Germany's top celebrities, including musician Herbert Gronemeyer, to raise money for the "Initiative Rosi" and women suffering from ovarian cancer.

This one-month pro-bono campaign achieved a total reach of 20.7 million and raised about €70,000, nearly double our fund-raising target.

Challenge & Objective

Charite in Berlin is one of Europe's largest university hospitals. Patients suffering from ovarian cancer regularly spend up to six to seven hours, several times a week, in dreary and uncomfortable chemotherapy rooms at the women's...

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