Christiana Care Health System: #HitMeWithYourFluShot

Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.

Campaign details

Agency: Christiana Care Health System

Project Description:

A major milestone in public health history was accomplished on Oct. 11, 2018 through Christiana Care Health System's #HitMeWithYourFluShot campaign, which resulted in a total of 7,868 employees, volunteers and allied staff professionals getting vaccinated against the flu in a 17-hour timeframe, in advance of the 2018-2019 winter flu season. Given that Christiana Care, the largest private employer in Delaware, has nearly 12,000 employees in an estimated 100 locations in four states, we created the #HitMeWithYourFluShot employee-engagement campaign that included employees from nearly all areas of the health system as...

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