Circumstance Distillery: Monker's Garkel – the world's first AI gin

Circumstance Distillery, a distillery in the UK, used artificial intelligence (AI) to make decisions on a new combination of botanicals, name and design for a new spirit product.

Campaign details

Brand: Circumstance DistilleryAdvertiser: Circumstance DistilleryAgency: Tiny GiantCountry: UK

Campaign Overview

The world's first AI gin

Circumstance Distillery wanted to create a unique spirit that would stand out in a crowded marketplace.

Strategy

Circumstance Distillery is a small independent spirits maker, acclaimed for its innovative approach to producing small-run craft gins.

Tiny Giant teamed up with the firm for a world first: use AI to find an exciting new combination of botanicals, and also create the name, design and marketing copy.

The goal was to combine human craftsmanship and AI predictive power...

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