Campaign details
Brand: Circumstance DistilleryAdvertiser: Circumstance DistilleryAgency: Tiny GiantCountry: UK
Campaign Overview
The world's first AI gin
Circumstance Distillery wanted to create a unique spirit that would stand out in a crowded marketplace.
Strategy
Circumstance Distillery is a small independent spirits maker, acclaimed for its innovative approach to producing small-run craft gins.
Tiny Giant teamed up with the firm for a world first: use AI to find an exciting new combination of botanicals, and also create the name, design and marketing copy.
The goal was to combine human craftsmanship and AI predictive power...