Campaign details
Brand: CiscoBrand owner: CiscoEntrant company: Merkle DWA, SydneyMarket: Asia (general region)Sector: Information TechnologyMedia channels: Direct marketing, Events & experiential, Livestreaming, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Cisco Live is a flagship B2B regional event for the technology giant and planning begins almost a year out, but as COVID-19 grew from being an intangible piece of news to a global pandemic, the event was swiftly cancelled, and the decision taken to transform this into an online forum....