Campaign details
Brand: CitrixAgency: TransmissionMarket: United States
Executive summary
Citrix wanted to use ABM to drive pipeline for a new proposition from some of the largest companies on the planet. And to engage some of the trickiest job roles on the planet, with three personas ranging from hard-to-reach C-level execs to sceptical IT admins.
The problem was that while Citrix had some experience with ABM, it faced many of the challenges that those of us living and breathing ABM will know all-too well!
- “How do we segment our target account list?”
- “Once we’ve done that,...