Campaign details
Brand: Claro ColombiaBrand owner: América MóvilEntrant company: DDB Colombia, BogotaIdea creation: DDB BogotaMarket: ColombiaSector: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Livestreaming, Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
The challenge: To stand out among thousands of brands that show their support for the LGBT+ community during Pride month.
The insight: Cancelling the parade because of Covid19 meant the LGBT+ community lost visibility in its fight for an...