Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

Ian Payne and Greg Clayton

This webinar is part of The WARC Guide to Effective Packaging, which explores how product packaging is embracing a wave of innovation, driven by a push for sustainability and the rise of e-commerce.

Presented by:

Ian Payne, Global Pack Testing Lead, Ipsos

Greg Clayton, Senior Client Officer UK, Ipsos/p>

Related content

  • The WARC Guide to effective packaging
  • The importance of investing in sustainable packaging designs
  • Seven Packvertising Principles: the importance of packaging design in the marketing mix
  • Ride the green digital wave: How the rise of sustainability and e-commerce can be good for consumer brands...

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