Clear: Come Back Stronger

Jasmine Lai, Adrian Adshade

Anti-dandruff brand Clear partnered with mental health professionals in Southeast Asia to inspire engagement and help young people cope with the strain of lockdown.

Campaign details

Brand: ClearBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agencies: uStudio, MindshareMarket: Asia (general region)Industries: Online video, Social media, Websites & microsites, Word of mouth, influencersMedia channels: Hair careBudget: 500k - 1 million

Executive summary

#ComeBackStronger is an initiative launched at a time when mental pressure was at its peak and sentiments were at an all-time low. Socially distanced. Locked away. Working from home. Nothing was 'normal'. No one was equipped to deal with the lockdown.

Mental health is a huge, underlying and often...

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