Clear Men: AI31 – Hijacking Live Games

Thanh Vo, Ha Tran, Soumya Ranjan Panda

Clear Men, the shampoo brand, used predictive AI technology to engage tuned-out young men in Vietnam.

Campaign details

Brand: Clear MenBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Alta Vietnam, E-Sport VietnamMarket: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online displayBudget: 1 - 3 million

Executive summary

With gaming getting more serious in Vietnam, Clear Men needed to move away from the supporting role of sponsorship and into deeper engagement with gamers. We aimed to make Clear Men an integral part of Arena of Valor, the world's most popular e-sport game on mobile with roughly 6m daily gamers in Vietnam....

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