Clothing, gifts and food to be focus of festive season in Philippines

Rob Clapp

An overview of spending plans for the festive season in 2020 in the Philippines.

One-third (31%) of smartphone users in the Philippines plan to buy apparel and clothing this festive season, the most popular category, according to data from mobile advertising platform InMobi.

Gifts and gift cards follow, with one-quarter (24%) planning to buy. Food and drinks places third at one-fifth (21%).

The research also finds that one-quarter (26%) of Filipino consumers plan to buy in November, but a larger share (34%) expect to wait until December.

Four-fifths (82%) of lower income consumers plan to spend less than ₱10,000 this festive holiday season, while a quarter of the richest consumers plan to...

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