Planning for Attention
This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.
Want to know how the Co-op and Dentsu worked to build an algorithm that will help save the planet? Then we need your attention! Really. We need your attention.
Fighting for attention
With people being hit with over 4,000 advertising messages daily, attention is a scarce resource. When people can skip ads, they often do, and when they cannot skip, they often look away. This is the challenge we face across all advertising and none more so...