Coca-Cola: City Pack

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

Campaign details

Brand Coca-ColaAdvertiser The Coca-Cola CompanyAgencies Medialand Chinese TaipeiMarket TaiwanSector Soft Drinks

Executive summary

The 2020 Coca-Cola Taiwan City Can idea perfectly demonstrated Coca-Cola’s brand spirit - to include (embrace our differences through 10 City Pack) and to unite (appreciate and the precious human traits through Taiwan Pack). Deeper consumer insight in Taiwan with social platform activation, MV, digital films, and more exciting trade executions.

The campaign was successful and hit the sales KPI including brand love score, sales performance as well as to drive recruitment & frequency into...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands