Campaign details
Brand: Public Health DepartmentBrand owner: Colombo Municipal CouncilLead agency: TriadCountry: Sri LankaIndustries: Public healthMedia channels: Radio & audioBudget: No budget
Executive summary
In Sri Lanka's largest city Colombo, more than 50% of the population live in slums occupying just 9% of the total land of the city. Such living conditions have given rise to the highest number of dengue mosquito breeding spots, resulting in the highest number of dengue cases in the whole of Sri Lanka.
Understanding that the problem could not be solved without...