The Assignment: Motivating the Late Adopters
It was our goal to help Columbia Gas again reach its annual natural gas savings target of 38,984 Mcf (one Mcf is 1,000 cubic feet of gas). A key action to achieve this goal would be to motivate behavior change among the segment of Columbia Gas customers who were late adopters, and, after two years of an existing program, still had not taken action and purchased a smart thermostat. The smart thermostat program is a large contributor to the annual savings target.
The Challenge: Using Our Own Data
To surpass 2018 and motivate those...