Conspicuous leisure: The social visibility of cultural experiences

Recent research shows that people not only visit a cultural event because of the quality of what is offered, but also to show something of their personality to relevant reference groups.

Introduction: conspicuous consumption plays a role in cultural visitor choices

In daily life, consumers make choices from among a variety of goods, services, and intangible experiences. These include a durable good, such as a laptop or a car, a daily good such as butter or milk, a service like a bank, an immaterial experience such as visiting a museum or concert or experiencing a holiday. Common to these products is that two different reasons for choices made are important: (1) the individually experienced quality, utility, or pleasure that the product gives, (2) the possibility of signaling "something" through this consumption...

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