Consumer trust falls across 15 different industries

Rob Clapp

An overview of consumer trust in industries to 'do what is right'.

Consumer trust in 15 different industries to 'do what is right' has fallen between 2019 and 2020, according to the latest research from PR firm and consultancy Edelman. This is according to their survey of nearly 30,000 internet users across 26 markets.

Consumer trust in the technology and entertainment industries fell by the largest amount – down four percentage points (pp). Education, automotive, energy and consumer packaged goods (CPG) all fell by 3pp.

Despite registering the largest decline, the technology industry is most trusted by consumers with three-quarters (75%) believing it will 'do what is right'. Manufacturing and...

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