Corning Gorilla Glass headlines India's biggest youth festival

Corning Gorilla Glass, a brand of chemically-strengthened glass, celebrated the brand and connected with a younger, technologically-savvy audience in India by organising a youth-focused technology summit.

Building a music, technology youth festival in India that featured a 10ft gorilla!

"From a photo op with the iconic mascot Gorilla, to a 360 degree video experience, fun interactive activities and goodies with the glass, an interactive timeline of the brand's history and a sneak peek into its partnership with Playing For Change, the entire zone provided consumers with many reasons to spend ample time in the zone. It was easily the buzziest zone at the entire festival and a great way to showcase the brand to consumers."

– Azim Lalani, COO Brand Solutions & Convergence, Network18

Gorilla Glass...

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