CourierOnline: Using millennial-isms to disrupt courier conventions

Jadine van Breda, Jamie Bell

South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

Campaign details

Brand: CourierOnlineBrand owner: Intertown TransportLead agency: Hoola Modern AgencyCountry: South AfricaIndustries: Postal & courier servicesMedia channels: Competitions & contests, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

We are living in a busy time, where efficiency is vital. With the latest technology, people want things immediately, without having to wait. The primary objective of this campaign was to create awareness of the new Courier Online app (owned by Intertown Transport) by fulfilling people's need to have things at their fingertips.

Our client's brief...

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