The novel coronavirus (COVID-19) outbreak is likely to cause a long-term increase in shopping online in Spain, according to the latest data from McKinsey & Company.
While an average of 43% of consumers across 20 product categories said they shopped online before COVID-19, an additional 7% expect to do this after the outbreak ends.
Non-food child products sees the largest increase – while 43% of Spanish consumers bought these online before COVID-19, a further 16% of consumers expect to after the outbreak. Furnishing and appliances plus skin care and makeup also see a big increase, both adding a...