Campaign details
Brand: CP-MeijiBrand owner: CP-MeijiEntrant company: Carat, BangkokMedia: BEC-Tero, Bangkok / Fitness First (Evolution Wellness Co., Ltd.) Thailand, BangkokMarket: ThailandSector: Milk & dairy drinksMedia channels: Livestreaming, Product placement, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The CP-Meiji High Protein 'Celebrity-led Fitness at Home' case explores how we quickly and effectively responded to the COVID-19 pandemic which adversely affected our client. We faced the challenge of a nationwide lockdown in March 2020 and responded by delivering exercise classes to the...