Campaign details
Brand: DurexAgency: Havas London
Executive Summary
- Durex has been protecting sex lives for over 90 years, but the brand was losing relevance with the next generation.
- When COVID struck, sex lives completely stalled, further threatening the brand and its business.
- Through a mixture of qualitative research and social listening, we dug underneath consumer statements about rushing back to their sex lives to deliver an insightful adaption of the Durex brand strategy of challenging conventions. We listened to what people thought they wanted, and developed a campaign to help them see what they actually needed.
- We...