June 2020 data from the Interactive Advertising Bureau shows the continued flow of dollars into Connected TV (CTV) video ads. The pandemic lockdowns meant that more people were home and the amount of time spent streaming video went up during Q2 2020. CTV ads also showed resilience in both CPM pricing and ad spend, despite Covid-19 – i.e. CPMs and ad budgets allocated to CTV only decreased slightly overall, and less than the decreases seen in other forms of video ads like desktop and mobile.
The same report from the IAB showed that advertisers found CTV most attractive for...