DANCOW: FortiGro UHT – Virtual Lunch Box

Eugenia Teo

Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Campaign details

Brand: DANCOW FortiGro UHTBrand owner: Nestlé IndonesiaAgencies: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Milk & dairy drinksMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Point-of-purchase, in-store, Budget: Up to 500k

Executive summary

Dancow FortiGro launched a campaign to promote Dancow FortiGro UHT, which comes in ready-to-drink carton packs, a convenient option for mothers to provide their children with a healthy and balanced diet while they were at school. The overall message of the campaign was to inspire mothers to introduce a little creativity each...

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