Danish Cancer Society & Trygfonden: Help a Small Dane

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection on their children by making an appeal to destination countries.

Campaign Summary

Informative health and awareness campaigns are tricky, because a lot of serious information and messaging needs to be conveyed to an audience who essentially isn't interested in being lectured... Yet, in an extensive effort to get the Danes to take better ca re of themselves in the sun, The Danish Cancer Society (DCS) - along with TrygFonden - have, since 2017, successfully appealed for better sun habits through the popular and highly effective creative universe 'Help a Dane'. Help a Small Dane was the third film in line and was launched in the summer of 2019, in an...

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