Campaign details
Brand: DanissimoBrand owner: DanoneEntrant company: Carat KyivIdea creation: Carat Ukraine, KyivMedia: Carat Ukraine, Kyiv / The Story Lab, KyivMarket: UkraineSector: Dairy products, fats, oilsMedia channels: Merchandise & free gifts, Product placement, Social media, Sponsorship - mediaBudget: Up to 500k
Executive summary
Due to the cross media storytelling and usage of innovative fractal approach to integration into relevant content, we have been able to achieve significant results for the brand. With the sponsorship of "The Bachelor", we have more than tripled the...