Dasani: Hidden influencers

Bottled water brand, Dasani, differentiated itself from competitors by targeting progressive women with its Hidden Influencers relaunch campaign in Pakistan.

Campaign details

Brand: DasaniBrand owner: The Coca Cola CompanyEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: PakistanSector: Bottled waterMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-storeBudget: Up to 500k

Executive summary

Dasani, a water brand owned by Coca-Cola, was looking to relaunch in Pakistan. The objective was to provide Dasani with a real point of difference to help it stand out within a highly commoditized category that is seen as a "sea" of sameness – water is water!

Our task was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands