Campaign details
Brand: DasaniBrand owner: The Coca Cola CompanyEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: PakistanSector: Bottled waterMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-storeBudget: Up to 500k
Executive summary
Dasani, a water brand owned by Coca-Cola, was looking to relaunch in Pakistan. The objective was to provide Dasani with a real point of difference to help it stand out within a highly commoditized category that is seen as a "sea" of sameness – water is water!
Our task was...