Dawn Foods: The voice of the customer

Dawn Foods, a bakery manufacturer and ingredients supplier, created an international online community to gain key customer insights.

Summary

Dawn Foods is a bakery manufacturer and ingredients supplier, predominately supplying baking manufacturers and artisanal bakers with high quality baking solutions.

Bakers are busy business owners who get up before dawn, making it difficult to tie them down from a research point of view.

Dawn wanted to bring the voice of their customers directly into the business to inform future decision-making, collating feedback on product, packaging and innovation needs.

Previous research formats did not have the desired engagement levels and thus Dawn was looking for a fresh approach.

Opinium's solution was to bring together an international online community, conducted...

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