Dignity Funerals: Revitalising our digital brand

Dignity Plc, a funeral service provider, increased market share and local presence in the UK by creating a search-optimised website campaign and a content series that answered key questions.

A challenging marketplace

As one of the UK's largest funeral services providers, Dignity Pic is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

However, by 2018 the scale and pace of market share decline was becoming unsustainable. Competition in our sector is tough: there are no significant barriers to entry - despite vast differences in quality, consumers have no barometer and so typically see every funeral director as the same. Additionally, as well as Co-op and Dignity there are around 5,000 independent businesses, all competing and...

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Insights Team
Bray Leino

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